Visual Beats Verbal

If a picture is worth a thousand words, then visualizing a factory floor says a lot for an organization. The ability to translate any environment into a visual representation is incredibly empowering and is a strong step toward evolving a manufacturer into a connected, cutting edge company. I have had the privilege of working with organizations in their journey to becoming a ‘visual factory.’ What I have learned is that

Three Ways to Use Big Data to Understand Your Customers

How effective marketers use customer intelligence data to build relationships Marketers have more connected data to work with these days– but many of us struggle to find a place to put it to use. The Internet of Things has delivered unprecedented visibility and connectivity between: Sales data (what leads yield results and why?) Customer data (who is your customer and where do they go to learn about your products?) Product

Using Big Data to Tell Your Story

Three ways narrative can connect the dots between big data and your brand In a recent Forbes article, the writer describes Big Data as “a collection of data from traditional and digital sources inside and outside your company that represents a source for ongoing discovery and analysis.” I love this definition because it describes a process of discovery that—once linked with your brand message – allows you to uncover additional