Category: Marketing
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Modern Metrics
How Technology Has Changed What We Measure The two areas of my working world are embracing technology like never before: Marketing and manufacturing. While digital content and automated technologies gave birth to the modern marketer, a more real-time, digitally connected enterprise is driving modern manufacturing strategies like the Factory of the Future, Smart Manufacturing and…
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Manufacturing + Technology = A More Unique You
Communicating your distinct value Manufacturing and technology are merging like never before. We’ve all read about how manufacturing will transform through concepts that include Industry 4.0, the Factory of the Future, Smart Manufacturing and the Industrial Internet of Things (IIoT) – all of which are enabled through technology. These concepts are big. They’re exciting. And…
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The Industrial Internet of Things (IIoT) and the Modern Marketer
For your customers, it’s more than just connectivity I was recently reading about the Industrial Internet of Things as it relates to my business—manufacturing software. It’s exciting that technologies are now available that will liberate manufacturers from the rigid systems and processes of the past. For today’s manufacturer, the IIoT boils down to the ability…
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Three Ways to Use Big Data to Understand Your Customers
How effective marketers use customer intelligence data to build relationships Marketers have more connected data to work with these days– but many of us struggle to find a place to put it to use. The Internet of Things has delivered unprecedented visibility and connectivity between: Sales data (what leads yield results and why?) Customer data…
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Three Bottlenecks the Modern Marketer Must Overcome
How a manufacturing theory helps Jeff Bezos—and you—focus on what really matters The Week recently ran a story about Amazon CEO Jeff Bezos making all of his senior managers read, The Goal, by Dr. Eliyahu M. Goldratt and Jeff Cox. So why would Jeff Bezos – widely considered one of the most visionary CEOs today…
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Using Big Data to Tell Your Story
Three ways narrative can connect the dots between big data and your brand In a recent Forbes article, the writer describes Big Data as “a collection of data from traditional and digital sources inside and outside your company that represents a source for ongoing discovery and analysis.” I love this definition because it describes a…
