Category: Internet of Things
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Three Ways to Use Big Data to Understand Your Customers
How effective marketers use customer intelligence data to build relationships Marketers have more connected data to work with these days– but many of us struggle to find a place to put it to use. The Internet of Things has delivered unprecedented visibility and connectivity between: Sales data (what leads yield results and why?) Customer data…
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Three Ways Your Data Empowers Customer Confidence
The Internet of Things helps differentiate your company by providing more information and insight so you can be more agile in responding to customer needs. I’ve spent my career in marketing explaining to people how having the right software will make them the right company for their customers. Can it really be that simple? I…
