Category: Customer Relationships
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The Industrial Internet of Things (IIoT) and the Modern Marketer
For your customers, it’s more than just connectivity I was recently reading about the Industrial Internet of Things as it relates to my business—manufacturing software. It’s exciting that technologies are now available that will liberate manufacturers from the rigid systems and processes of the past. For today’s manufacturer, the IIoT boils down to the ability…
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Three Ways to Use Big Data to Understand Your Customers
How effective marketers use customer intelligence data to build relationships Marketers have more connected data to work with these days– but many of us struggle to find a place to put it to use. The Internet of Things has delivered unprecedented visibility and connectivity between: Sales data (what leads yield results and why?) Customer data…
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Three Bottlenecks the Modern Marketer Must Overcome
How a manufacturing theory helps Jeff Bezos—and you—focus on what really matters The Week recently ran a story about Amazon CEO Jeff Bezos making all of his senior managers read, The Goal, by Dr. Eliyahu M. Goldratt and Jeff Cox. So why would Jeff Bezos – widely considered one of the most visionary CEOs today…
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Using Big Data to Tell Your Story
Three ways narrative can connect the dots between big data and your brand In a recent Forbes article, the writer describes Big Data as “a collection of data from traditional and digital sources inside and outside your company that represents a source for ongoing discovery and analysis.” I love this definition because it describes a…
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Rockin’ Relationships: Documents Drive the Details
In the second part of our three part series on successful implementation strategies, we discuss one of the most important project setup strategies – the RACI. Part Two- The RACI As I’ve mentioned before, implementation projects end up being mostly about the people involved. Project success hinges upon how effective the project team is in…
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Rockin’ Relationships: People ARE the Project
Logistics planning to enable project relationships – practical directives from an industry veteran. Part One: Love Your Logistics At the end of the day, implementation projects end up being about people—their skills, styles, and investment in the project and the project’s success. As you may well imagine, there are quite a few ways to set…
